Wednesday, October 24, 2018

Real Estate Brokerage -- More Consolidation

From RISMedia:
Realogy announced today it will be expanding its portfolio of brand offerings, franchising Corcoran® and Climb Real Estate® for the first time and selling agreements as early as 2019. The Realogy portfolio currently includes Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker® and Coldwell Banker Commercial®, ERA®, and Sotheby’s International Realty®.


The San Francisco-based Climb brokerage sold itself to Realogy in 2016 so this franchising isn't technically consolidation.  But the Corcoran deal certainly is.

Presumably, this is (at least part of) Realogy's strategy to counter other growing brokerages and real estate sales business models such as Compass, REXX and Zillow Offers.



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