Monday, July 25, 2011

Big Change at ZipRealty

From a recent press release (and recruiting flyer) fom ZipRealty:
The company is discontinuing the commission rebate program offered to buyers who close a transaction using a ZipRealty real estate agent.
They go on to say that surveys of their customers show that commission rebates are not the "primary driver" for choosing a brokerage and real estate agent.

This is a huge change for a company (and especially for its agents) that was founded 12 years ago and been through two major swings in the market under the basic premise that technology would allow them to provide faster, less expensive services (through commission rebates) to its clients.

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